Communicating in a Hyper-Connected World:

a facilitated discussion

 “We are not seats or eyeballs or end users or consumers. We are human beings and our reach exceeds your grasp.”
The Cluetrain Manifesto, 1999

• How well are you navigating the new media landscape?
• What are the broader implications you face as a communications professional?
• Is your organisation sufficiently equipped to communicate with a networked marketplace?

The advent of the social web has sparked a fundamental transformation in the way people communicate, connect and collaborate, and this in turn is having a profound effect on the way marketing and communications professionals go about their business.

Communications provocateur and battle-hardened PR Warrior Trevor Young will facilitate an all-in discussion on the major themes, opportunities and challenges emerging from an increasingly networked world. This is not just about Web 2.0 but the broader societal implications of an environment in which “markets are getting smarter, and getting smarter faster than most companies”.

Trevor will ignite debate and challenge your thinking. This is a BE HEARD® event – bring your view!

This is one IABC/Qld MeetUp you won’t want to miss. Mark your diary for 18 August at 5.30pm, and watch this space over the next few days for more information and an invitation to join in the pre-event discussion.

“Trust is the new control”

Jennifer Frahm, IABC Victoria president-elect

ABOUT TREVOR YOUNG

		Trevor is a founder of strategy + communications consultancy parkyoung and principal of specialist media relations firm The Ledbetter Agency.   An ex-journalist with 20+ years’ PR consulting experience under his belt, Trevor is a progressive thinker and doer in the business of public relations and marketing communications – an effective blend of the ‘old’ (traditional) and the ‘new’ way of doing things. He is a sought-after commentator and presenter on topics relating to PR, brand reputation and the social web, and has recently spoken at events organised by IABC Victoria, CEO Institute, Australian Institute of Company Directors, Leadership Victoria and the PRIA.
Connect with Trevor: Personal home page Blog – PR Warrior Twitter - @trevoryoung Linkedin.com/in/trevoryoung Book (in research) – SWEAT EQUITY: What Small Companies Can Teach the Big Guys About Marketing Posterous - trevoryoung